We started working with WallVision and its four brands in 2009. Our job includes PR strategy, media contacts, editorial meetings, press releases, press images, journalist/blog meets, daily media coverage and optimizing social media.
V&B handle styling and photo shoots for all of Boråstapeters collections. The photos are daily seen in magazines and blogs.
Our task is to keeping daily contacts with the media as well as interior design and lifestyle bloggers. We need to make sure they are provided with the right information and get access to inspirational images from the collections in good time before going to press.
Wallpapers from Boråstapeter, Cole&Son, Mr Perswall and ECO Wallpaper are daily seen in magazines and blogs.
Blog breakfast for launching a new collection
Press lunch in the factory with some of Swedens most influential home decor journalists. Presenting a new collection.
Cole&Son press kit to bloggers
We work with WallVision on a retainer basis that works really well for all of us. This model allows us to monitor the brands continuously and work efficiently on a monthly basis to identify new PR leads.