The UD Trucks brand story

Turning a traditional Japanese truck brand into a key player on the global market.

The UD Trucks brand story
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I am Quester

I am Quester
633 000
Number of viewings on YouTube for Quon commercial featuring Japanese comedy duo Woman Rush Hour. Produced by Valentin & Byhr.

Quon is the flagship product on the Japanese market. Now it was re-launched with new improved technology. Our campaign manifested that even though the visible outside truck design was unchanged, Quon now was a brand new vehicle on the inside. More fuel efficient, safer and smoother to drive. But most importantly, that UD Trucks offers a total solution with dedicated services by dedicated people.