The Next Lassie

Winner of the Swedish direct marketing award "Guldnyckeln" 2015

The Next Lassie

Dog owners love to show off their pets. That rather undisputed fact became the starting point of the campaign together with the almost just as familiar insight that dog owners are a bit of attention junkies as well.

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Case movie

Case movie
15000000
SEK in PR value

Awards

  • Gold

    Gold