There's a new taste in town

Opening campaign for the Nespresso boutique

There's a new taste in town

The premium portioned coffee brand Nespresso asked V&B to create an opening campaign for their new store located on Kungsportsavenyen; the main Gothenburg boulevard. The week long campaign was activated by the hash tag #nespressogbg and included a Nespresso capsule-branded tram, a launch party, bloggers’ breakfast and PR work under the heading "There's a new taste in town" to inform citizens, bloggers, property owners and other parts of the local industry of the new store.

  • Press event before the boutique opened for the public

    Press event before the boutique opened for the public

  • Details from the launch party

    Details from the launch party

  • Coffee tasting in the boutique with influential bloggers

    Coffee tasting in the boutique with influential bloggers

  • Live music for everyone outside the boutique during the launch party

    Live music for everyone outside the boutique during the launch party

The hash tag #nespressogbg was activated with a branded tram that drove through town serving coffee to travellers in a very Instagram-friendly setting.

The hash tag #nespressogbg was activated with a branded tram that drove through town serving coffee to travellers in a very Instagram-friendly setting.

"The opening of our Nespresso boutique in Gothenburg became precisely the success we were hoping for in this coffee loving city"
Andréanne Silén, Country Business Manager at Nespresso Sweden
1000
Capsules Nespresso were served during four days on the tram
"A Nespresso tram randomly showed up giving away free coffee to promote their new store! It felt kind of magical after working night :-)"
From #nespressogbg
"Let’s go! Opening of the best coffee store finally in Gothenburg and damn, it looks good"
From #nespressogbg

More pictures from the opening party