In order to prove to this young target group, so eager to perform meaningful work, that this is the job for them, we chose to do a test. We wanted to show what this profession really is all about: assistant nurses that by their presence alone and their commitment to the job can make another human being feel better, not just emotionally but physically. The outcome – a creative concept named ”Feelings that matter”.
We created a documentary based movie that described the feelings that are stirred when young and old people meet. No scripts where used, we wanted to portray the meeting and test in a genuine way. As a basis for this we chose to perform a test that established the ways music affects us, in order to illustrate music as one of many tools to evoke feelings.
In another episode we look at what it is like for young people when trying to choose a profession and how parents influence their decision making.