Confidential Advertising

Valentin&Byhr got the prestigious assignment to create the book cover and the ad campaign to promote this year’s most hyped book release, Millennium 4. But we had to keep quiet about it.

Confidential Advertising
The moving eye appeared at digital outdoor displays in Stockholm city, here at Stureplan.

The moving eye appeared at digital outdoor displays in Stockholm city, here at Stureplan.

200000
Copies sold out the first 6 days
Eva Gedin, Head of publishing Norstedts
"The campaign draws on the boy’s eyes on the cover and really captures the book’s main theme about the surveillance society, I think it’s brilliant."
Eva Gedin, Head of publishing Norstedts