Launching the future

The world's leading test site for active safety.

Launching the future

In August 2014 AstaZero – the world's first full-scale test facility dedicated to advanced safety research and development – was opened in Hällered near the town of Borås. The facility creates new opportunities for industry, academia and others to test technologies that will bring safety one step closer to the vision of zero traffic fatalities.

Valentin&Byhr was commissioned to create and communicate the inauguration of AstaZero – the world's most advanced test facility for active safety.

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