Valentin&Byhr launches Fusion to strengthen event marketing offer

November 5, 2014

The new joint venture will significantly increase the Valentin&Byhr offer within event based communication. Jesper Svensson and Carin Hesselroth, previously from PS Communication, will be running the new division of the V&B family. The goal is to become Nordic leaders in the event marketing category.

- There’s a growing demand for powerful customer experiences and events that go hand in hand with the brand strategy and promise. Consequently, we decided to strengthen the V&B event offer on the market by launching Fusion together with Change, Jesper and Carin, explains Erik Emanuelsson, CEO at Valentin&Byhr.

"The need to activate the brand IRL with a powerful experience has increased significantly"
Jesper Svensson, CEO at Fusion

The Valentin&Byhr and its associated company Change portfolio is expanding with both national clients as well as across the world. Some of the current brands are Skanska, Volvo Buses and Akzo Nobel. The new division will enable V&B to offer key qualifications and experience necessary to become an even stronger player within event marketing.

The need to activate the brand IRL with a powerful experience has increased significantly lately and our customers now make new and much more specific demands on events and integrated communication. These new creative resources, digital excellence and other key communication services will add a unique strength to our offer, explains Jesper Svensson, recently appointed CEO at Fusion.

Jonas Blomster - CD at Change, Jesper Svensson - CEO at Fusion and Erik Emanuelsson - CEO at Valentin&Byhr

Jonas Blomster - CD at Change, Jesper Svensson - CEO at Fusion and Erik Emanuelsson - CEO at Valentin&Byhr

Valentin&Byhr and Change are two Gothenburg based communication agencies focused on creating cutting edge integrated communication with key qualifications within digital development, design, retail and PR. This venture with a streamlined event offer is part of a long-term strategic decision.

Starting up niche companies with key qualifications that will add to our overall offer is very much in line with the growth strategy for the group, says Roberth Emanuelsson, principal owner and chairman of the board at Valentin&Byhr Holding AB.

For further information, please contact:

Jesper Svensson, +46 707 19 19 22 jesper.svensson@fusionexperience.se
Erik Emanuelsson, +46 728 52 19 28 erik.emanuelsson@valentin.se
Jonas Blomster, +46 704 40 11 11 jonas.blomster@changeworld.se

Magnus Ahlqwist

Magnus Ahlqwist

Account Director
Mail Magnus