Angelica Andersson lectured at The school of Business, Economics and law in Gothenburg

October 16, 2015 - Marketing week 2015 is a week when The school of Business, Economics and law in Gothenburg inivites professionals to talk about the industry. Valentin&Byhr decided to present a digital project manager’s role and everyday challenges.

The lecture addressed how varied the role is, the benefits of an agile work process and the challenges of producing great work and solutions. Angelica Andersson opened by explaining that she was not going to present a polished story about her work but promised to be straightforward and dispel a couple of industry myths.

You must be able to juggle different roles such as salesman, business developer, brand strategist, creative and project leader when working as a digital project manager.
Angelica Andersson, Digital project manager, Valentin&Byhr

The Hybrid

- You must be able to juggle different roles such as salesman, business developer, brand strategist, creative and project leader when working as a digital project manager. You also need to find areas where you can excel. In other words be a hybrid who can handle various tasks and develop skills that make you a specialist hard to replace, Angelica Andersson summarised her lecture. Angelica finished her business studies only five years ago and was during the lecture keen on giving the students some helpful advice. The questions from the students were impressive and representatives from Valentin&Byhr also appreciated the fact that the students themselves organized the whole event.

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Magnus Ahlqwist

Magnus Ahlqwist

Account Director
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